Hypoallergenic or Just Hype?

Allerca, manufacturer of the controversial “hypoallergenic” cat may be saying farewell to the pet industry.

“Following our recent acquisition, the business will be taking a new direction from 2010, specifically, fine-tuning and launching our proprietary veterinary genetic molecular diagnostic products,” reads a statement from the company, called Allerca Lifestyle Pets.

The company will stop taking orders for its cats effective December 31, 2009 as they were recently acquired by another corporation still unamed. They will, however, continue filling prior orders through 2010 and 2011.

Since its launch in 2004, Allerca has been plagued with controversy. Future plans include launching a new venture focused on veterinary diagnostic services starting next year.